Head of Brand - Group Lotus plc

Quick Look

  • Title: Head of Brand - Group Lotus plc
  • Salary: Excellent Incentivised Package
  • Location: Norwich
  • Contact: Stephen Neel
  • Reference: W/L889
  • Categories: Consumer

Description

Strategic role with responsibility for leading the marketing of a brand with exceptional heritage and ambitious growth objectives as it enters its next phase of development as part of an international group.

The Position 

  • Lead a small but growing team responsible for all aspects of brand communications including events, marketing collateral, website (including ecommerce), merchandise and licensing;
  • Construct and implement a long-term marketing road map to drive sales performance and growth; construct strategy to best leverage Lotus’ motorsport credentials to elevate the brand and product portfolio;
  • Develop regional and country-level marketing plans to deliver against commercial objectives.  Ensure successful delivery of marketing campaigns are in line with sales strategy;
  • Ensure that customer experience is placed at the centre of Lotus’ operations.  Channel a singular voice of the customer across all areas of the business, monitoring full customer journey from initial contact, purchase and after sales support;
  • Define and implement clear corporate identity guidelines to be adhered to by all internally and externally;

The Candidate 

  • Highly respected marketing professional with automotive OEM background, a passion for high performance sports cars and an international outlook;
  • Strong reputation for developing marketing strategy and delivering results;
  • Entrepreneurial approach and a genuine passion for the Lotus brand; customer-centric with deep experience of developing strong and effective CRM programmes;
  • Highly skilled in all aspects of communication including social media;
  • Experienced and effective team leader, strong on team motivation and development.

Read our Success Stories

Find out how our candidates got on:

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Interested in other opportunities?

We welcome direct speculative approaches from potential candidates. If you would like to submit your CV it will be reviewed by a member of the team and kept on our database.

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